Turkish Fintech Firm MARS Introduces Unified Account and Card Limits with MARS Now
MARS, a neobanking pioneer in Turkey, has launched an innovative service aimed at simplifying financial management. The new feature, MARS Now, combines account and credit card limits into a single, unified balance. Designed to eliminate the challenges posed by insufficient funds during transactions, the system seamlessly completes payments by automatically covering shortfalls using funds from other linked accounts or cards.

MARS, a neobanking pioneer in Turkey, has launched an innovative service aimed at simplifying financial management. The new feature, MARS Now, combines account and credit card limits into a single, unified balance. Designed to eliminate the challenges posed by insufficient funds during transactions, the system seamlessly completes payments by automatically covering shortfalls using funds from other linked accounts or cards.
This feature is part of MARS’s broader efforts to streamline financial processes for its users. Offering services such as free cash withdrawals from any ATM, interbank money transfers, QR code payments without a physical card, and other hassle-free financial operations, MARS continues to expand its role as a key player in the neobanking sector in Turkey.
MARS Now: Redefining Financial Transactions
Addressing the growing complexity of personal finance management, MARS Now provides a tailored solution to everyday payment challenges. MARS Co-Founder Emrah Kaya highlighted the motivation behind the service, stating, “In Turkey, there are currently 128.9 million credit cards in use. The primary reason for carrying so many cards is the mismatch between purchasing power and credit card limits… Problems such as insufficient funds, juggling payments across multiple cards, account confusion, and the difficulty of tracking usage dates make personal finance management increasingly challenging. MARS Now was designed to address precisely these issues.”
Kaya explained how the system works, noting, “During your shopping experience, if your balance is insufficient, MARS automatically completes the missing amount from your chosen card within seconds, ensuring your transaction proceeds smoothly.”
Personalization and Flexibility in Financial Management
With MARS Now, users can benefit from personalized financial solutions that allow them to choose the accounts or cards they wish to use for payments. This flexibility enables better control over daily financial transactions while reducing the stress of managing multiple accounts and payment dates.
MARS has positioned itself as a trailblazer in Turkey’s neobanking sector, focusing on providing its growing user base with innovative solutions that simplify financial freedom. Currently nearing 1 million users, the company continues to develop products tailored to meet the evolving needs of individuals in managing their finances.
As MARS expands its services, it aims to further enhance accessibility and efficiency in financial transactions, solidifying its role as a key player in Turkey’s financial technology landscape.