Turkish AdTech Startup Monetix Targets Global Growth
Turkish advertising technology startup Monetix is making strides in helping content creators monetize their platforms through tailored technological integrations. From websites to mobile applications, Monetix connects with content creators to enhance their ad revenues. According to the startup's founder, Edi Derofe, Monetix operates similarly to platforms like Google Adsense, Magnite, and Pubmatic, offering efficient solutions for publishers to optimize their earnings.

Turkish advertising technology startup Monetix is making strides in helping content creators monetize their platforms through tailored technological integrations. From websites to mobile applications, Monetix connects with content creators to enhance their ad revenues. According to the startup's founder, Edi Derofe, Monetix operates similarly to platforms like Google Adsense, Magnite, and Pubmatic, offering efficient solutions for publishers to optimize their earnings.
Operating with a core team of two full-time members, Monetix is supported by a 14-member part-time sales team and an eight-person technical team. The startup utilizes a locally developed software system, which has been customized specifically for Monetix. Derofe emphasizes that their team worked closely with the software provider to ensure the platform aligns with their operational needs and objectives.
The company’s reach extends across multiple countries, including Germany, the United States, Italy, France, Poland, the United Kingdom, India, Israel, Ukraine, Turkey, and Sweden. To date, Monetix has served 25 clients, and the company is currently in the contracting or integration phase with 14 additional businesses. According to Derofe, these new clients are “globally recognized publishers,” underlining the startup’s ambitions for scaling its operations on an international level.
Rapid Growth and Competitive Positioning
Monetix has demonstrated a monthly growth rate exceeding 50% throughout 2024, a significant achievement for the young startup. For 2025, the company has set ambitious goals to expand its revenue eight to tenfold compared to the previous year. Competing with industry giants such as Magnite, Pubmatic, Criteo, Adform, and Outbrain, Monetix focuses on enabling content monetization for publishers by providing similar integration methods. The startup’s partners include prominent players such as RTBHouse, Criteo, Magnite, and Adform, reflecting its credibility within the advertising ecosystem.
Revenue Model and Value Proposition
The company operates on a revenue-sharing model, with commission rates varying between clients. Generally, the split is structured at 20% for Monetix and 80% for publishers. Derofe highlights that Monetix’s ability to generate higher revenues for its clients compared to competitors stems from “global-level technology, a strong sales team, and robust customer relationships.”
Vision for the Future
As Monetix looks toward 2025, it aims to achieve a monthly revenue of approximately $300,000 by the first quarter. The company plans to expand its team and establish local offices in Europe, the United States, and Asia. This localization strategy is expected to accelerate growth and improve service quality for regional publishers. Additionally, the startup is committed to continuous investment in its technology, with the ultimate goal of solidifying its position as a global brand in the advertising technology sector.