The Future of Marketing Explored at Tribeca X: Insights from OKX and BBDO Leaders
OKX Chief Marketing Officer Haider Rafique and BBDO Worldwide CEO Andrew Robertson took the stage today at the Tribeca X panel, exploring the transformative role of Web3 and AI in marketing. The panel, led by OKX Ambassador and Olympic snowboarder Scotty James, was held at Convene One Liberty Plaza and centered on the theme "The Future of Marketing Through the Lens of AI and Tokenomics."

OKX Chief Marketing Officer Haider Rafique and BBDO Worldwide CEO Andrew Robertson took the stage today at the Tribeca X panel, exploring the transformative role of Web3 and AI in marketing. The panel, led by OKX Ambassador and Olympic snowboarder Scotty James, was held at Convene One Liberty Plaza and centered on the theme "The Future of Marketing Through the Lens of AI and Tokenomics."
The discussion highlighted how emerging technologies like AI and tokenomics are reshaping marketing strategies and consumer engagement. Haider Rafique emphasized the significant impact of these technologies on the marketing landscape, pointing out how generative AI and blockchain-based incentives are revolutionizing content creation and community building. He remarked, “Tokenomics and generative AI are not just transforming the landscape of marketing; they are revolutionizing the way we engage with consumers and build communities. The ability to generate content and then scale it is now faster and more accessible through AI tooling. Couple that with DAOs and programming incentives on blockchains to build a community. You now have a way to communicate and incentivize at a massive scale with exponential velocity. The future is exciting for creators and marketers.”
Andrew Robertson added his perspective on the creative advantages brought by generative AI, noting, “The biggest opportunity GenAI brings us in the creative side of the business is that of closing the gaps between having ideas and bringing them to life. The gap of time. The gap of money. The gap of possibility.”
Tribeca X, a part of the larger Tribeca Festival, brings together thought leaders from various sectors including film, entertainment, marketing, art, tech, and media. The festival features live conversations, workshops, screenings, and networking events in New York City and honors the best brand stories of the year at the Tribeca X Awards.
Apart from the panel, OKX continues to play a significant role in the Tribeca Festival as a Presenting Partner for the third consecutive year. This partnership includes acquiring naming rights to the BMCC Theatre, now known as the "OKX Theatre at BMCC TPAC" throughout the festival, which runs from June 5 to June 16. OKX also sponsored the gala screening of FIREBRAND at the OKX Theatre at BMCC TPAC on June 11.
OKX's collaboration with the Tribeca Festival began in 2022, marking the festival's first-ever Web3 partnership. In 2023, the partnership deepened with the introduction of the inaugural Tribeca Festival NFT pass. OKX's ongoing involvement with the festival underscores its global impact and diverse partnerships across sports, art, film, and gaming, as well as its expanding Web3 ecosystem.
The panel discussion at Tribeca X provided valuable insights into how marketing professionals can leverage AI and Web3 technologies to enhance their strategies and engage with audiences in innovative ways. As these technologies continue to evolve, they promise to unlock new potentials for creativity, efficiency, and community engagement in the marketing world.