Strandberg Guitars Appoints Markus Engelbrekts as New CEO to Lead Its Global Growth

Strandberg Guitars has officially named Markus Engelbrekts as its new CEO, effective February 1, 2025, following the departure of former CEO Mikaela Jansson. With extensive leadership experience in the consumer sector, Engelbrekts is set to guide the company through its next phase of growth in the global guitar market.

Founded by Ola Strandberg in 2012, Strandberg Guitars has built a reputation for designing innovative headless guitars under the .strandberg* brand. The company’s focus on ergonomic design, lightweight materials, and cutting-edge technology has made it a recognized leader in the music industry, serving both professional and amateur musicians.

Speaking on the appointment, Ola Strandberg, the company’s Founder and Chief Creative Officer, expressed confidence in the new leadership, stating, “I’m thrilled to welcome Markus as CEO of Strandberg as we continue pushing the boundaries of what a guitar can be.” Strandberg highlighted Engelbrekts’ ability to drive teams and foster brand growth, describing him as the ideal figure to lead the company forward.

Reflecting on his new role, Markus Engelbrekts emphasized his excitement about joining the company. “I am excited to join Strandberg Guitars and get to know the team that is driving true innovation in the guitar industry. The products and brand .strandberg* has built are truly impressive, resonating with guitarists worldwide,” he said. Engelbrekts expressed his intent to enhance the company’s performance and extend its reach in the competitive guitar market.

Markus Engelbrekts brings over a decade of leadership experience, having held senior positions at Orkla and most recently serving as CEO of Bodén & Lindeberg. His expertise in brand management and operational execution is expected to contribute significantly to Strandberg’s growth strategy.

Fabian Mansson, Chairman of the Board, praised Engelbrekts’ appointment, describing him as the right leader to drive the company toward new goals. He added, “We look forward to seeing the impact of his leadership on our business.” Mansson also expressed gratitude to Mikaela Jansson for her contributions during her tenure, noting the progress made under her leadership.

About Strandberg Guitars

Emerging from a small hobby project in the 1980s, Strandberg Guitars officially entered the market in 2012 under the vision of Ola Strandberg. Known for its multi-scale instruments and innovative features such as the EndurNeck™ profile, the company is committed to creating guitars that enhance playability and creative freedom. Today, Strandberg Guitars remains at the forefront of guitar design, offering solutions tailored to modern musicians' diverse needs on stage, in the studio, and at home. More information can be found at strandbergguitars.com.