Soda Secures €12.9 Million Investment for U.S. Expansion Project
Brussels-based Soda has announced a new €12.9 million investment from strategic partners and existing investors, including Singular and Point Nine, to further develop its AI-driven data quality platform. This investment comes as the company aims to strengthen its position in the North American market by expanding its New York City headquarters.

Brussels-based Soda has announced a new €12.9 million investment from strategic partners and existing investors, including Singular and Point Nine, to further develop its AI-driven data quality platform. This investment comes as the company aims to strengthen its position in the North American market by expanding its New York City headquarters.
Over the past year, Soda has achieved financial self-sufficiency, supported by a growing global community of users that includes prominent companies such as Disney, HelloFresh, Abercrombie & Fitch, and Bloomberg. The fresh funds will be utilized to enhance the company's global team, focusing on attracting experienced go-to-market talent to continue its growth trajectory in North America.
The next phase of the Soda platform will concentrate on integrating AI into the workflow of data engineers to suggest and automate testing and observability for the data layer. Maarten Masschelein, CEO of Soda, explained that “over the past 12 months, Soda has charted a course to financial self-sustainability which has been reliant on a world-class team, valued and active support from a global community of users, and an unwavering vision to democratize data quality.”
With AI expected to contribute up to $15.7 trillion to the global economy by 2030, the demand for solutions that deliver trusted data is stronger than ever. Soda addresses this need with a practical, low-friction approach that enables everyone within a business to work with reliable, high-quality data. The additional investment will allow Soda to continue building a sustainable business model, aligning company growth closely with market expansion.
Soda believes in the transformative potential of AI for the data testing and observability industry. The company has made significant strides in becoming a GenAI-first platform, pioneering the use of GenAI for data quality testing with the introduction of SodaGPT in 2023. They continue to release new AI features under the Soda AI umbrella, a suite of data quality tools designed to increase productivity. This suite includes SodaGPT, Anomaly Detection, and OpenAI Assistants.
Masschelein added, “It’s been a challenging year for a lot of technology companies, which is why we are proud to have achieved self-sustainability whilst keeping our team intact. We now welcome this additional funding support to give us the strongest possible platform to capitalize on the huge investment in AI which has highlighted the critical value of data quality.”
The new investment in Soda will significantly bolster the company’s global growth strategy, especially in North America. By leveraging AI-enhanced data quality solutions, Soda aims to reduce the workload of data engineers, enabling businesses to operate with more reliable and high-quality data. This strategic move positions Soda as a key player in the rapidly evolving data quality industry, driven by the increasing importance of AI in business operations.
Soda’s ongoing commitment to innovation and sustainability in data quality solutions underscores its mission to democratize data quality across various industries. The company’s expansion plans and the continued development of AI-integrated tools highlight its role in shaping the future of data reliability and efficiency. With this significant funding, Soda is well-equipped to meet the growing demands for trustworthy data solutions in an AI-driven market.