New Face of Turkish Brand Emotion: Famous Actress Hande Ercel

Hande Ercel has become the new face of Evyap’s deodorant brand, Emotion, stepping in front of the camera for the first commercial. The advertisement, signed by TBWA\Istanbul, has already started airing on screens.

The commercial showcases Emotion's aluminum-free formula that does not clog pores and effectively combats body odor while maintaining the body's natural sweating balance. The slogan "No Harm" highlights how Ercel enjoys various moments of her day with the comfort provided by Emotion. In the ad, she is seen enjoying different settings and situations, emphasizing the ease and confidence Emotion offers.

Commenting on her experience, Hande Ercel said, "I am one of those who embrace life and enjoy the moment; I dance, work out, and spend long hours on set, and it is part of my life. To embrace every moment of our lives freely, we need to move with peace of mind, and my choice is Emotion. I hope all women can embrace every moment of life freely without fearing sweat, just like I do with Emotion."

Zeynep Kalkandelen Kirateli, Marketing Leader of Personal Care Category at Evyap, shared her thoughts on the Emotion x Hande Ercel collaboration and the new commercial: "Our advertising campaign gained a new dimension with Hande's energy, positivity, and approach. We have been emphasizing the message 'Don't Fear Sweat' in our advertising campaigns and other channels through which we reach our customers for a long time. This year, we wanted to continue our message by saying 'No Harm.' In our commercial, we aimed to highlight the functionality of our product and reflect the message that there is no harm in existing freely in every moment of life through scenes from Hande's life. We are delighted with the result. Emotion is one of the flagship brands of Evyap, a leading personal cleanliness and hygiene company in Turkey. When planning this campaign, we ensured it aligned with Evyap's innovative perspective. Being a leading brand in the sector comes with responsibilities, and expectations arise accordingly. We approach our consumers with this awareness and responsibility. We strive to demonstrate this through our product content and collaborations. It has been an exciting and enjoyable process for our team, and we hope everyone likes it."

Credits: Advertiser: Evyap / Emotion Deodorant Advertiser Representatives: Ozlem Esen, Zeynep Kalkandelen, Bahar Yetkin, Ceylin Tetik Advertising Agency: TBWA\Istanbul CCO: Ilkay Gurpinar Executive Creative Director: Volkan Karakasoglu Group Creative Director: Mesut Kocarslan Creative Director: Serdar Gungor Creative Team Leader: Sungun Caliskan Art Director: Ilayda Koroglu General Manager: Tugyan Celik Deputy General Manager: Omer Ustundag Group Brand Director: Levent Tuker Brand Team: Secil Karbo, Ece Aydinalp, Ali Kerem Kaya CSO: Toygun Yilmazer Strategy Group Director: Onur Aydin Strategy Planning Director: Yunuscan Hisimcil Strategic Planning: Elif Sayin Production Team: Nilay Meltem Cigit, Mert Adabas Optimization Team: Neslihan Gucum, Gozde Bilir Production Company: Depo Film Director: Serdar Donmez Post-Production: Roots Music: Jingle Jackson / Emre Irmak

The campaign highlights Emotion's continued commitment to providing products that allow consumers to live freely and confidently, emphasizing the functionality and safety of their deodorant line. This collaboration with Hande Ercel aims to inspire all women to embrace every moment without the fear of sweating, reflecting Emotion's brand values and innovative approach.