Mazda Joins Tribeca Film Festival 2024 as Official Sponsor
Mazda has announced its participation as the official automotive sponsor for the 2024 Tribeca Film Festival, reinforcing its commitment to enriching communities and supporting emerging filmmakers. This partnership will see Mazda and the Tribeca Film Festival collaborate to connect and elevate the film community through art and physical movement.

Mazda has announced its participation as the official automotive sponsor for the 2024 Tribeca Film Festival, reinforcing its commitment to enriching communities and supporting emerging filmmakers. This partnership will see Mazda and the Tribeca Film Festival collaborate to connect and elevate the film community through art and physical movement.
Throughout the festival, Mazda will host a series of events, starting with a panel discussion at the Tribeca X Awards program on June 11. This will be followed by "Moving the Spotlight," a groundbreaking short film program for emerging filmmakers, and an award ceremony on June 12. These events are designed to enrich a vital segment of the film community, highlighting Mazda's dedication to meticulous design and storytelling.
"At Mazda, we are dedicated to inspiring people and improving the communities in which we operate," stated Brad Audet, Chief Marketing Officer of Mazda North American Operations. "Our partnership with the Tribeca Film Festival underscores our commitment to fostering creativity and supporting the arts. Both Mazda and cinema have the unique ability to move us, whether physically, emotionally, or both. By supporting emerging filmmakers, we also reinforce our dedication to meticulous design and storytelling," he added.
On June 12, seven short films, created without formal studio backing, will debut at the Tribeca Film Festival and will have the opportunity to be awarded in the "Moving the Spotlight" program. These films, produced by talented emerging filmmakers from around the globe, will be judged based on the core principles of Mazda's meticulous design. Awards will be given in categories such as:
- Challenger Spirit: Recognizing overall excellence in filmmaking, achieved through perseverance and resilience.
- Exceptional Craftsmanship: Honoring directors whose work demonstrates a profound sense of humanity, art, and attention to detail.
- Most Moving Performance: Celebrating scripts with the power to create change through deeply human storytelling.
To further emphasize Mazda's commitment to design and storytelling, winners in each category will receive a grant to help fund their next project.
The screenings will take place at NeueHouse at 6:10 p.m. ET on June 12 and will feature the following seven short films:
- Bloomed in the Water, directed by Joanne Mony Park
- Deep into the Forest, directed by Xinhao "Violet" Lu
- Keba, Interrupted, directed by Meja Shoba
- Leading Man, directed by Amanda Michaels and Whitney Houser
- Satomi, directed by Rayner Wang
- Stud Country, directed by Lina Abascal and Alexandra Kern
- When Everything Burns, directed by María Belén Poncio
"We are thrilled to showcase the immense talent within our community of artists and to debut this new opportunity to highlight these essential stories," said Bryce Norbitz, Director of Artist Programs at Tribeca Studios.
As part of the Tribeca X Awards program, Julia Svoboda, Chief Marketing Officer of Mazda North American Operations, will participate in a panel discussion on the power of storytelling to enrich lives. The panel, moderated by Lucia Moses, will explore how storytelling is more than an art form; it is a crucial business tool that can bring brands closer to their audiences on and off the screen. This panel will take place at Convene One Liberty Plaza at 4:00 p.m. ET on June 11.
Mazda North American Operations, based in Irvine, California, oversees sales, marketing, parts, and customer service support for Mazda vehicles in the United States, Canada, Mexico, and Colombia through approximately 795 dealerships. Mazda Canada Inc. in Richmond Hill, Ontario, manages operations in Canada; Mazda Motor de México in Mexico City oversees operations in Mexico; and Mazda de Colombia in Bogotá, Colombia manages operations in Colombia. For more information about Mazda vehicles, including photographs and video content, visit Mazda's online media center at news.mazdausa.com.