Man United’s Dalot invests in London-based health tech startup Bioniq

Bioniq, a London-headquartered health tech company known for developing customised nutrition products, has secured a new investment from Manchester United defender Diogo Dalot. The Portuguese footballer has invested €1 million (approximately £840,000) into the firm, joining fellow Portuguese national team player and former United forward Cristiano Ronaldo, who previously backed the company as an angel investor.

Dalot joins Ronaldo in Bioniq's growing investor base

Founded in 2019, Bioniq has positioned itself as a player in the growing personalised health and supplement sector. With a focus on science-driven wellness, the company tailors its products based on individual health metrics. Last year, it received an angel investment from Cristiano Ronaldo, a move that brought the company’s valuation to $82 million. Since then, Bioniq has integrated Ronaldo’s endorsement into its brand strategy, featuring him prominently across its marketing platforms and website.

Now, with Dalot stepping in as another high-profile backer, the startup continues to expand its visibility in the sports world. The Portugal international, who plays as a full-back for Manchester United, is known for his disciplined training and recovery routines. According to Bioniq CEO and founder Vadim Fedotov, “Diogo has an exceptional approach to performance optimisation and recovery, constantly seeking the most effective and scientifically backed methods to enhance his physical and cognitive capabilities.”

Founder with an athletic background and strong financial backing

Vadim Fedotov, who once played for the German national basketball team, has channelled his sports background into a health-focused entrepreneurial path. As the founder of Bioniq, he has raised over $40 million in funding to date. His backers include prominent investment firms such as HV Capital, Unbound, OKS Group, and Medsi Group.

Although investments from professional athletes often generate buzz, they do not always guarantee success. In 2023, food tech startup Oja, supported by Arsenal winger Raheem Sterling, was forced to shut down amid reports of unpaid suppliers and employees.

Positioning in a competitive nutrition market

Bioniq aims to differentiate itself by offering precision-based, personalised health solutions. Its approach relies on individual biological data and lifestyle patterns, aligning with an increasing demand for tailored wellness products. With prominent footballers now among its investors, the company is seeking to solidify its place in the global health tech industry.