London-Based Fintech Aslan Secures €4.7M to Enhance Employee Compensation Solutions
Aslan, a London-based financial wellbeing platform, has raised €4.7 million in an oversubscribed Seed funding round aimed at introducing new features for employee rewards and expanding its workforce. Founded in 2022 by James Gozney, the company focuses on optimizing how employees manage and maximize their earnings through innovative tools and services.

Aslan, a London-based financial wellbeing platform, has raised €4.7 million in an oversubscribed Seed funding round aimed at introducing new features for employee rewards and expanding its workforce. Founded in 2022 by James Gozney, the company focuses on optimizing how employees manage and maximize their earnings through innovative tools and services.
The funding round was led by Notion Capital, a prominent European investor in software and cloud technology, with participation from Redstone and several angel investors. As part of the investment, Stephen Chandler, Managing Partner at Notion Capital, will join Aslan’s Board of Directors, signaling strong confidence in the company’s growth potential.
James Gozney, the founder and CEO of Aslan, commented on the development, stating, “This investment is a testament to the progress we’ve made, working with forward-thinking clients across multiple sectors within the UK workforce. But we are just getting started; Aslan will fundamentally change the way that we all get paid, and how companies reward their people.”
Aslan provides a comprehensive financial wellbeing platform, which includes a mobile app and a reward card designed to help employees make the most of their income. Among its offerings are instant cashback on purchases, flexible pay options, budgeting tools, and access to financial education. The company’s mission is encapsulated in its statement: “Aslan exists to make employees’ pay go further.”
Addressing Financial Challenges for UK Workers
Aslan highlights that employee compensation accounts for the largest expense for most UK businesses, costing employers an estimated €1.1 trillion annually. This burden has increased with higher payroll costs introduced in the UK’s Autumn Budget, creating added pressure for employers. For many workers, financial challenges are a daily reality; 30% of the UK population resorts to overdrafts each month, while the average household carries over €2,955 in credit card debt. Aslan's platform aims to alleviate these issues, enabling users to avoid overdrafts and save on interest charges of up to 40%.
Plans for Growth and Innovation
With the newly secured funding, Aslan intends to expand its range of services by launching features such as enhanced budgeting tools, financial education resources, and additional rewards designed to improve user engagement. The company also plans to invest in recruiting top talent across product development, engineering, and customer success to support its ambitious growth targets.
Stephen Chandler, speaking on behalf of Notion Capital, expressed enthusiasm for the partnership, stating, “Aslan is bringing a significant innovation to market, in enabling flexible pay and rewards for salaried employees. It provides game-changing benefits for both employers and their staff, and we are excited about its next stage of growth.”
Since its official launch in April 2023, Aslan has attracted clients from diverse industries, including financial services and luxury goods. The platform has reported strong adoption rates, with the average user earning a salary of €59,000, and a notable proportion earning over €118,000 annually.
By addressing the financial challenges faced by employees and offering innovative solutions, Aslan aims to reshape the way employers approach compensation and workforce engagement. This funding represents a crucial step in realizing that vision.