LC Waikiki Expands African Presence with 150th Store in Ivory Coast

LC Waikiki, the global fashion retail brand from Turkey, continues its steady growth in Africa with the opening of its 150th store on the continent. The new store is located in Abidjan, the largest city in Ivory Coast, specifically in the Tour Ivoire Mall. The 1200 square meter, two-story store offers a wide range of clothing items catering to all ages and tastes.

Berna Akyuz Ogut, the General Manager and Board Member of LC Waikiki Magazacilik, emphasized the company's commitment to sustainable profitability and steady growth. She stated, "While continuing our global growth, we believe in sustainable profitability and steady growth. We prioritize making our operations efficient and focus on customer satisfaction by pioneering work in technology and artificial intelligence."

LC Waikiki is rapidly increasing the number of its stores worldwide. With physical stores in 60 countries, including Turkey, the company plans to open 50 new stores by the end of 2024. As part of this expansion, LC Waikiki is eyeing further openings in North Africa and Sub-Saharan Africa. This year, the company aims to enter Sudan and Senegal, expanding its footprint to a total of 15 countries on the African continent.

In 2023, LC Waikiki achieved a revenue of 112 billion TL and has set an ambitious target of 185 billion TL for 2024. Operating approximately 1300 stores across five continents, the brand holds a leading market position in 23 countries. Berna Akyuz Ogut highlighted the company's strategy of exploring growth opportunities in markets like Africa and Latin America. She said, "While continuing our global growth, we believe in sustainable profitability and steady growth," underscoring LC Waikiki's commitment to expanding its international presence.

The new store in Ivory Coast further strengthens LC Waikiki's presence in Africa. Offering a diverse product range and a customer-centric service approach, the store aims to attract consumers in the region. It is set to become a significant shopping destination for the residents of Abidjan.

This opening marks an important milestone for LC Waikiki as it becomes the brand's 150th store in Africa. This rapid growth trajectory underscores the company's position as a key player in the global fashion retail market. LC Waikiki continues to maintain its steady growth in Africa with this latest addition, demonstrating its commitment to reaching more consumers across the continent.