JobToGo aims for European growth with tech-focused freelancer model

From Istanbul to Europe: JobToGo expands its freelance workforce network

JobToGo, a freelancer-focused digital platform founded in Istanbul in 2021 by Begum Karslioglu and Gunes Gunay, has secured new investment to support its expansion into Europe and to further develop its AI-powered project matching and management tools. The amount raised was not disclosed, but the funding round included the participation of KT Portfoy, APY Ventures, SGlobe, and angel investors Ahu Serter, Alim Kucukpehlivan, and Onur Bayindir.

The platform was launched with the goal of creating digital tools that enable companies to access freelance talent more efficiently and help freelancers manage their business relationships. It offers solutions such as contract management, invoice processing, and client communication—all in one system. Employers benefit from access to a pre-screened talent pool, streamlined documentation, and project tracking features.

Over 10,000 freelancers and 500 companies on the platform

Since its founding, JobToGo has grown rapidly. As of 2024, the company reports having more than 10,000 freelancers in its talent pool and serving over 500 startups and SMEs. The company first raised funding in February 2022, when it received $400,000, according to Crunchbase.

The latest investment is intended to help JobToGo enhance its infrastructure and scale beyond Turkey. In a company statement, the team said: “We see that the freelancer ecosystem is not just a temporary trend; one of the most concrete proofs of this is that companies have also taken steps towards new generation working methods with us, especially in the last year.” The platform also underlined the importance of achieving growth together with its current user base, which includes both freelancers and client companies.

Part of a broader rise in Turkey’s HRTech sector

This latest funding marks the third HRTech investment for a Turkey-based company in 2025, following previous rounds involving OneNewOne and MeetGate. In 2024, the sector saw multiple deals, including Kolay acquiring Peopleoma, Kariyer.net acquiring Coensio, and new investment rounds for Idenfit, F4e, and ATS HRPanda.

With the support of this new investment, JobToGo plans to introduce additional features powered by artificial intelligence and position itself as a key player in the evolving freelance economy. The company stated: “With the new investment, we will expand our technological infrastructure, accelerate our expansion abroad and continue to shape the future of the freelance workforce.”