Infineon Technologies Honored with "Corporate Brand of the Year" at German Brand Awards
Infineon Technologies AG has been awarded the prestigious German Brand Award in the "Excellent Brands – Corporate Brand of the Year" category. This recognition by the German Council of Design highlights Infineon's exceptional efforts in brand development and its dedication to creating a brand that aligns seamlessly with its corporate strategy.

Infineon Technologies AG has been awarded the prestigious German Brand Award in the "Excellent Brands – Corporate Brand of the Year" category. This recognition by the German Council of Design highlights Infineon's exceptional efforts in brand development and its dedication to creating a brand that aligns seamlessly with its corporate strategy.
In his remarks, Andreas Urschitz, Member of the Management Board and Chief Marketing Officer at Infineon, emphasized the significance of this award for the company’s brand journey over the years. "To receive the German Brand Award as Corporate Brand of the Year is a special recognition for Infineon’s brand development over the past years," he stated. He further elaborated on Infineon's role as a global technology and thought leader with a clear vision and decisive actions, stressing the company's commitment to driving decarbonization and digitalization through its solutions. This commitment, he noted, is deeply embedded in the company's corporate strategy, brand, and global team.
The award underscores Infineon's commitment to excellence and innovation in brand strategy and design. It reflects a strategic and decisive approach that enhances the company’s market presence and resonates with its audience. The jury, composed of members from the German Council of Design, recognized Infineon's brand identity for its ability to stay true to core values and vision while effectively engaging its target audience. The jury's statement highlighted that "Infineon has been a strong brand for 25 years – and also ‘Corporate Brand of the Year’ in 2024. The semiconductor manufacturer has decisively developed its strategy and design to link the brand even more closely with the corporate strategy. The close integration, including vision, mission and values, is exemplary and contributes to an outstanding positioning. Only a few companies in the competitive arena have such a consistent and distinctive brand. The dedicated 360-degree brand development and, above all, implementation is credible and has a high unique selling point."
The German Brand Award is an accolade for successful brand management, initiated by Germany’s design and brand authority. The award is judged by a top-tier jury of experts from brand management and brand science, who discover, present, and honor unique brands and brand creators.
About Infineon Technologies
Infineon Technologies AG is a global leader in semiconductors, specializing in power systems and the Internet of Things (IoT). The company is dedicated to advancing decarbonization and digitalization through its products and solutions. Infineon employs approximately 58,600 people worldwide and reported revenue of about €16.3 billion for the fiscal year 2023, which ended on September 30. The company is listed on the Frankfurt Stock Exchange (ticker symbol: IFX) and the OTCQX International over-the-counter market in the USA (ticker symbol: IFNNY).
This award not only celebrates Infineon's achievements in brand development but also highlights its strategic focus on integrating its brand with its broader corporate objectives. The company’s continuous efforts in maintaining a strong and consistent brand identity set a high standard in the industry, showcasing how a well-aligned brand strategy can significantly enhance market presence and credibility.