Hepsiburada to Digitally Transform 100,000 SMEs within a Year

Hepsiburada unveiled its comprehensive e-commerce solutions and new features for SMEs on World SME Day, aiming to bolster small and medium-sized enterprises (SMEs) through its Hepsiburada Is Ortagim platform. Ender Ozgun, the Chief Commercial Officer of Hepsiburada, emphasized the company's commitment to supporting SMEs and local producers by helping them reach both domestic and international markets.

Hepsiburada to Digitally Transform 100,000 SMEs within a Year
Hepsiburada to Digitally Transform 100,000 SMEs within a Year

Hepsiburada unveiled its comprehensive e-commerce solutions and new features for SMEs on World SME Day, aiming to bolster small and medium-sized enterprises (SMEs) through its Hepsiburada Is Ortagim platform. Ender Ozgun, the Chief Commercial Officer of Hepsiburada, emphasized the company's commitment to supporting SMEs and local producers by helping them reach both domestic and international markets. Ozgun stated, "Through the transformation on the Hepsiburada Is Ortagim portal, we will enable a business that wants to start e-commerce to make its first sale within three hours. In this way, we aim to bring 100,000 businesses into e-commerce within the next year."

Hepsiburada has introduced 400,000 businesses to e-commerce and contributed to the employment of 5 million people so far. Ozgun noted, "Alongside our logistics, advertising, and financial technology solutions, our Hepsiburada Is Ortagim Platform aims to eliminate the entry barriers for SMEs into e-commerce and enhance their success." He highlighted that the company is ready to leverage its technological capabilities and nearly 25 years of experience to support Turkey's SMEs in going digital.

In the first quarter, Hepsiburada achieved a 22% increase in the number of orders and a 138% growth in total sales volume compared to the previous year. Notably, 68% of these sales came from the marketplace. Ozgun remarked, "On the occasion of World SME Day, we celebrate the achievements of our SMEs across Turkey and the value they add to our economy. We continue to support their growth and development in the digital world. We are proud to stand by SMEs on their journey of innovation and digital transformation, helping them increase their competitive edge and build a sustainable future."

Hepsiburada to Digitally Transform 100,000 SMEs within a Year

Hepsiburada employs artificial intelligence-driven advertising solutions through its HepsiAds platform to provide digital marketing strategies for its partners. Ozgun explained, "By offering advertising solutions across various media channels, we enable SMEs to access a broad marketing spectrum, increase product and store visibility, and achieve customer reach and sales growth through personalized marketing strategies, influencer collaborations, and product promotions."

Ozgun also underscored the importance of customer satisfaction in maintaining continuous sales, stating, "A fast and seamless shipping process is one of the most crucial elements of the e-commerce customer experience. We ensure smooth shipping control by delivering our partners' products to 81 provinces with HepsiJet. Today, HepsiJet delivers 82% of purchased products the next day. Additionally, they benefit from competitive delivery options and discounted shipping prices through HepsiJet, saving both time and costs."

Regarding payment solutions, Ozgun mentioned, "With Hepsipay, we accelerate and facilitate the sales processes by offering payment and installment services to our partners. By providing a fast and secure payment gateway for businesses new to e-commerce, we offer end-to-end support for one of the most critical steps in the digitalization process."

Launched in April, the Hepsiburada Is Ortagim program offers sellers on the platform up to 60% commission discounts, a 1,000 TL HepsiAds advertising balance, and competitive shipping rates starting from 29.99 TL. Sellers can also earn a shopping coupon worth 5,000 TL. Hepsiburada, which has introduced 10,000 businesses to e-export through Hepsiglobal so far, also runs a special program to empower women entrepreneurs, aiming to strengthen their place in the economy.

Several businesses that transitioned to e-commerce via Hepsiburada shared their experiences with the Is Ortagim platform. For instance, fashion designer Yasar Tavsanci reported, "Thanks to Hepsiburada's 'buy now, pay later' solution called Hepsiburada Limiti, we achieved a 40% increase in our sales."

Yasar Varol, a manager of a textile store producing items like towels and sheets for hotels, praised the fast delivery services of HepsiJet for maintaining high customer satisfaction and boosting sales. Cansu Bulan, from a family of olive producers, experienced significant sales growth with the support of Hepsiburada's technology empowerment program for women entrepreneurs, reporting a jump from three orders per month to 100 orders per day during the November sales campaign.

Mustafa Al, the factory manager of a food brand founded by Bahar Alan in Ayvalik, highlighted the benefits of Hepsiburada's promotional campaigns and advertising balance support, stating that these initiatives significantly increased their brand visibility and sales. Al added, "Being included among the gifts offered to Hepsiburada's business partners from the US to Korea was a great honor for us."