FitLine Partners with ATP Tour as Official Sports Nutrition Provider

FitLine has announced a significant multi-year partnership with the ATP Tour, the world's premier men's tennis circuit. Under this agreement, FitLine will become the Official Sports Nutrition Partner and Official Energy Bar Partner of the ATP Tour, providing their products to support the athletes' performance.

The ATP Tour selected FitLine due to their mutual dedication to enhancing athletic performance and promoting clean sport for both professional and recreational athletes. ATP CEO Massimo Calvelli expressed enthusiasm about the partnership, stating, "We’re delighted to welcome FitLine to the ATP Tour’s partner roster. The synergies between our brands are evident, with both organisations dedicated to optimising athletic performance." He also highlighted that this partnership showcases the ATP Tour's appeal to global partners and their strength in engaging fans digitally.

FitLine’s high-quality products are exclusively developed and distributed by PM-International. CEO Rolf Sorg commented, "Through our partnership with the ATP Tour, we are proud that our sports nutrition is now represented on one of the largest stages in global professional sports. We’re excited to connect with tennis fans worldwide and continue sharing our passion to support professional and amateur sports in the community."

Established in Top-Class Sport and Doping-Controlled

All FitLine nutritional supplement products have been listed on the Cologne List® for nearly 20 years. The Cologne List® is an initiative from the sports industry, publishing products that have been tested for doping substances by a leading laboratory in dietary supplement analysis. The list provides an independent service platform to increase security for both athletes and companies through transparent information dissemination.

The importance of the Cologne List® is underscored by many top athletes who use FitLine products and by sports associations that trust the brand. Over 1,000 elite athletes from more than 85 disciplines and 40 countries rely on FitLine dietary supplements. Besides the ATP Tour, FitLine is also the official supplier to numerous sports associations and national teams, including the German, Austrian, Polish, and Canadian Ski Associations (DSV, OSV, PZN, ACA), the German Ice Hockey Federation (DEB), the German Cyclists Federation (BDR), the German Athletics Association (DLV), the Olympic Base Hamburg/Schleswig-Holstein (OSP), the Swiss and Luxembourg Handball Federations (SHV, FHL), the Swiss Squash Federation, the Luxembourg Basketball Federation (FLBB), and the Korean Wrestling Federation (KWF).