Famoid Reveals 2024 Instagram User Data and Trends
Famoid, a leading name in social media services, has unveiled a new resource providing in-depth insights into the most current Instagram statistics for 2024. This resource aims to offer valuable information for social media managers, digital marketers, and business owners seeking to optimize their Instagram strategies. By staying informed about these latest trends and data points, users can make more informed decisions to enhance their social media presence and achieve their marketing goals.

Famoid, a leading name in social media services, has unveiled a new resource providing in-depth insights into the most current Instagram statistics for 2024. This resource aims to offer valuable information for social media managers, digital marketers, and business owners seeking to optimize their Instagram strategies. By staying informed about these latest trends and data points, users can make more informed decisions to enhance their social media presence and achieve their marketing goals.
Instagram remains one of the most popular social media platforms worldwide. Billions of people log in daily to share images, videos, and interact with friends. It has also become a profitable marketing channel for many businesses globally. From small enterprises to large Fortune 500 companies, nearly everyone is on Instagram today, productively advertising their products or services.
However, despite its popularity, making advertising or business decisions based on vague assumptions is not advisable. Every business decision, whether running ads on Instagram or hiring new employees, should be based on solid data. In light of this, Famoid's new resource presents 34 unique Instagram statistics that many might not have encountered before. These statistics will not only help understand the current state of the platform but also assist in shaping effective Instagram marketing strategies.
One of the key highlights is that, as of January 2023, India holds the largest user base on Instagram, with over 229 million active users. The United States follows with over 143 million users, while Brazil ranks third with 113 million users. This statistic underscores the significant market potential in India for businesses.
Globally, Instagram boasts over 2 billion monthly active users as of July 2023, placing it just behind Facebook, YouTube, and WhatsApp. Daily active users number around 1.3 billion. Furthermore, Instagram ranks as the fourth most visited website in the world, with approximately 6.3 billion monthly visits, following Google, YouTube, and Facebook.
The term “Instagram” is the 12th most searched term on Google, with more than 101.9 million searches each month. Moreover, 70.1% of Instagram users primarily use the platform to share videos or images, reflecting its core purpose as an image-sharing platform.
In terms of app downloads, Instagram is the second most downloaded app worldwide, with over 548 million downloads across iOS and Android devices. Surprisingly, TikTok holds the top spot with over 672 million downloads. The average Instagram user spends close to 11.7 hours per month on the app, illustrating its significant engagement among users.
Marketers also find Instagram highly valuable, with 80% using the platform to promote their businesses. This makes Instagram the second most used social media platform for marketing, just behind Facebook at 89%. Currently, more than 2 million advertisers actively use Instagram to reach their target audiences.
The cost of advertising on Instagram is relatively affordable, with the average Cost Per Click (CPC) ranging between $0.70 and $1.00. Instagram is expected to generate $50.58 billion in ad revenue in 2023, a figure projected to grow to $59.61 billion by 2024.
From a demographic perspective, Brunei has the highest Instagram audience reach with a 74% penetration rate, followed by Kazakhstan at 72.5%. Globally, 17% of Instagram users are males aged between 18-24, and females in the same age group account for 13.9% of the user base. Over half of Instagram users are below 34 years old, indicating the platform's popularity among younger audiences.
In the United States, adult users spend at least 30 minutes a day on Instagram, with 47% of all American adults using the platform. This makes Instagram a significant platform for reaching the adult demographic in the US.
Influencers also play a crucial role on Instagram. Christiano Ronaldo is the most-followed individual with over 608 million followers, while Lionel Messi's post celebrating his FIFA World Cup win became the most-liked post, garnering over 61 million likes within a day. Additionally, 50% of Instagram users prefer funny content on their feed.
Instagram Reels have the highest engagement rate on the platform. Users reshare reels over 1 billion times a day through direct messages, and reels account for 30% of the time users spend on Instagram. Notably, 15 out of the 20 most used songs on Instagram Reels are by Indian artists.
Currently, there are over 200 million business accounts on Instagram, with an average engagement rate of 0.54% for business posts. Moreover, 35% of Instagram users are expected to make purchases on the platform in 2023, highlighting its potential as a significant e-commerce channel.
Overall, despite the rise of competitors like TikTok, Instagram continues to be a major player in the social media landscape, particularly among younger generations. These comprehensive statistics provide a deeper understanding of the platform's current state and future trends.