EToro Prepares for IPO on NYSE Amid Rising Valuation
EToro, a trading platform known for its stock and cryptocurrency offerings, is preparing to go public on the New York Stock Exchange (NYSE). The company has confidentially filed with the U.S. Securities and Exchange Commission (SEC), aiming for a valuation exceeding $5 billion, according to a report by the Financial Times. The IPO could take place as early as the second quarter of 2025.

EToro, a trading platform known for its stock and cryptocurrency offerings, is preparing to go public on the New York Stock Exchange (NYSE). The company has confidentially filed with the U.S. Securities and Exchange Commission (SEC), aiming for a valuation exceeding $5 billion, according to a report by the Financial Times. The IPO could take place as early as the second quarter of 2025.
If the IPO is successful, EToro will join the ranks of publicly traded companies offering cryptocurrency trading, such as Coinbase (COIN) and Robinhood (HOOD). However, it will be significantly smaller in scale; while Coinbase boasts a market capitalization of $69 billion and Robinhood $40 billion, EToro's anticipated valuation reflects a more modest position within the sector.
This marks EToro's second attempt at becoming a publicly traded company. In 2021, the platform planned to merge with a special purpose acquisition company (SPAC) in a deal that would have valued it at $10.4 billion. However, unfavorable market conditions led to the cancellation of that plan in 2022, delaying its ambitions for a stock market debut.
In 2023, EToro raised $250 million in funding at a valuation of $3.5 billion, with prominent investors including SoftBank. This funding round came amidst a downturn in both equity and cryptocurrency markets. Since then, the company has benefited from a broader market recovery, which has contributed to its rising valuation. That same year, EToro agreed to pay $1.5 million to resolve SEC charges that it operated as an unregistered broker and clearing agency. This settlement also restricted U.S. users to trading only three cryptocurrencies: bitcoin (BTC), bitcoin cash (BCH), and ether (ETH).
Founded in 2007 in Israel, EToro now manages $11.3 billion in assets for over 3 million customers. Its portfolio spans cryptocurrencies, stocks, and exchange-traded funds (ETFs), catering primarily to retail investors. While the platform's exact cryptocurrency trading volume remains undisclosed, a 2022 report from Finance Magnates highlighted a surge of over 500% in its crypto trading activity within a year.
The IPO process is being managed by financial advisors Goldman Sachs, Jefferies, and UBS. As EToro navigates regulatory challenges and seeks to establish itself in a competitive market, its public debut will be closely watched as a test of investor confidence in crypto-friendly platforms. The company declined to comment on the matter.