Dubai's Startup Scene Expands with Diverse New Ventures

As 2025 unfolds, Dubai is maintaining its status as a focal point for innovation-driven entrepreneurship. The city's geographical position between Europe, Asia, and Africa makes it an ideal launchpad for startups aiming to serve diverse markets. At the same time, state-backed programs, investor-friendly regulations, and advanced digital infrastructure have contributed to shaping a dynamic startup environment that caters to a wide range of sectors, from financial technology and health solutions to green energy and enterprise software.

Strategic support and regional connectivity fuel startup growth

The growth of the startup ecosystem in Dubai is closely linked to the support mechanisms established by local authorities. Initiatives like the Dubai Future Foundation and business zones such as Dubai Internet City offer tangible benefits to entrepreneurs including tax incentives, simplified setup processes, and access to funding. These conditions have created a business environment where new ventures can thrive with fewer operational hurdles.

In parallel, Dubai's growing emphasis on technology adoption, sustainable practices, and smart city projects has further strengthened its appeal. Startups engaged in artificial intelligence, fintech, and clean technology are finding more opportunities to pilot their solutions in both the public and private sectors.

Zenda focuses on simplifying education payments

Among the startups drawing investor attention is Zenda, founded in Dubai in 2021 by a group of fintech specialists. The platform is designed to assist families in managing school fee payments more flexibly. Through features that allow parents to "pay-now" or "pay-later", Zenda addresses a common challenge related to educational expenses. Its intuitive interface and compatibility with multiple payment options have contributed to growing adoption. During its seed funding round, the company raised $9.4 million, signaling confidence in its business model. While currently operating in the United Arab Emirates, Zenda has plans to extend its footprint regionally.

Omooma provides maternal health support via digital tools

Omooma is a Dubai-based startup focusing on the well-being of expectant and new mothers. By providing access to professional advice, educational content, and a supportive community, the platform aims to improve maternal health through a digital-first approach. A key aspect of Omooma’s strategy is delivering culturally relevant information that resonates with users in the Middle East. With global attention increasing around maternal health, Omooma is positioning itself to reach a wider audience beyond Dubai.

Huspy redefines home financing

Huspy, founded in Dubai in 2020, operates at the intersection of real estate and fintech. The company streamlines the mortgage process by connecting potential homebuyers directly with banks. This model eliminates many of the inefficiencies associated with traditional mortgage applications. Backed by $47 million in funding, Huspy has demonstrated strong potential in reshaping how people buy property. As the company continues to enhance its technology and expand its partner network, it is looking to broaden its services within the region.

ASKWHO builds local communities through shared interests

The social startup ASKWHO offers a different approach to networking by creating interest-based communities within Dubai. Users are encouraged to engage both online and offline, forming meaningful connections based on common hobbies, goals, or lifestyles. The platform prioritizes user experience and safety, which has contributed to its steady user growth. As social platforms evolve, ASKWHO plans to adjust its features in line with changing user expectations, ensuring that communities remain active and relevant.

Rizek consolidates everyday services into one platform

Founded in 2019, Rizek is often referred to as one of the UAE's first local super apps. It brings together more than 250 on-demand services under a single platform, covering areas such as home cleaning, beauty, wellness, and healthcare. The app connects customers with vetted professionals and simplifies the booking process. With service reliability and customer convenience as core elements of its model, Rizek aims to expand both its offerings and geographic coverage in the coming years.

Sterm leads in sustainable energy innovation

Focusing on environmental responsibility, Sterm is a Dubai startup that develops eco-conscious energy solutions. The company collaborates with local governments and corporations to implement technologies that reduce carbon footprints and support long-term conservation goals. As sustainability becomes a more urgent global priority, Sterm is expected to play a role in shaping the green energy landscape of the Gulf region and beyond.

Verofax brings AI and blockchain into supply chains

Verofax, headquartered in Dubai, has developed asset tracking and management tools powered by AI and blockchain. These technologies enhance supply chain transparency and operational efficiency, which is increasingly important for businesses aiming to maintain accountability and traceability. The startup has received backing from notable investors such as 500 Startups and Dubai Angel Investors, indicating confidence in its market readiness. Verofax is actively pursuing new sectors and markets as part of its expansion strategy.

Emirates HR offers localized HR software solutions

Serving the Middle East market, Emirates HR provides cloud-based human resource software tailored to regional compliance needs. Its platform automates HR tasks including payroll, employee records, and performance management. The company has differentiated itself by incorporating features that align with cultural and regulatory norms in the UAE, making it a preferred choice for businesses operating in the region. As demand for digitized HR solutions grows, Emirates HR is preparing to roll out additional features and expand its client base.

Alaan simplifies business expense management

Founded in 2021, Alaan is a fintech startup offering Visa-based virtual and physical corporate cards to businesses across the UAE. The cards come with incentives such as "up to 2% cashback" and no setup fees. In addition to the cards, the platform supports automated expense tracking and integration with accounting systems. This provides companies with a streamlined way to manage and control spending. Alaan is planning to introduce its solutions in additional Middle Eastern markets.

Wafeq delivers accounting software for SMEs

Wafeq, another Dubai-based venture, has gained traction by developing accounting software suited for small and medium-sized enterprises. The software handles invoicing, payroll, and tax compliance, offering a practical solution for businesses looking to manage their finances efficiently. One of Wafeq’s strengths is its intuitive user interface, coupled with a strong understanding of local financial regulations. These factors make it especially relevant for startups and growing companies in the Gulf.

Dubai remains a testing ground for regional expansion

While each of these startups operates in different sectors, they share a common feature: the use of Dubai as a launchpad for broader regional activity. The city's combination of supportive policies, technical infrastructure, and access to diverse talent has made it a suitable environment for testing and scaling new ideas. As economic and technological transformation continues across the Middle East, many of these companies are expected to pursue further market entries and partnerships across GCC countries and potentially into Africa and South Asia.

Dubai, through both government initiatives and private investment, is shaping itself into a long-term destination for startup activity. With early-stage ventures now receiving more visibility and backing, the city’s innovation landscape is set to evolve even further.