Crait AI: Revolutionizing Marketing with AI-Driven Visuals

Crait AI, an innovative marketing platform, is making waves with its AI-powered visual creation tools. Founded in December 2022 by Safiye Dincturk Turgut (CEO) and Kaan Aytekin (CTO) in Delaware, USA, Crait AI offers two primary features: Creative Suite and Creative Insight. These tools not only allow brands to create AI-generated visuals but also assess their marketing performance.

Crait AI: Revolutionizing Marketing with AI-Driven Visuals
Crait AI: Revolutionizing Marketing with AI-Driven Visuals

Crait AI, an innovative marketing platform, is making waves with its AI-powered visual creation tools. Founded in December 2022 by Safiye Dincturk Turgut (CEO) and Kaan Aytekin (CTO) in Delaware, USA, Crait AI offers two primary features: Creative Suite and Creative Insight. These tools not only allow brands to create AI-generated visuals but also assess their marketing performance.

In its pre-seed funding round, Crait AI successfully raised $380,000, attracting investments from Is Bankasi 100. Yil Girisim Sermayesi, as well as angel investors Firat Isbecer, Hande Enes, Banu Kisakurek, and Barbaros Ozbugutu.

Creative Suite enables brands to embed their products into AI-generated visuals, while Creative Insight provides performance analytics for these visuals. When you first access the platform, Crait AI requests various details about your brand, including your logo and description, as well as any terms you do not want associated with your brand.

After uploading your product images, you can generate matching backgrounds using prompts. If you subscribe to the paid version, you can enhance your prompts with reference images and negative prompts. The "surprise me" button in the prompt box allows for further prompt refinement. You also have the option to choose from pre-made templates instead of creating visuals from scratch.

The platform supports URL, Excel, and CSV formats for image uploads. Once an image is uploaded, you are presented with an interface where you can edit and categorize your product image. There is also an option to edit the background generated by the prompts. Features like resizing the background and AI-assisted drawing are available in the paid version. For instance, if you want to create an image of a beach with white pebbles for product placement, you can do so with Crait AI's tools.

If you prefer not to use prompts, you can still create product placements using example templates. For thematic content, such as a summer-themed post, templates can also be used to generate new visuals.

Although features like advertisement visual creation, insights gathering, and workflow automation are not yet available, Crait AI plans to release them soon. Currently, the platform is ideal for those who need to quickly create visuals tailored to their needs. With the addition of these features, Crait AI is set to become an indispensable tool for marketing teams.

According to information on the startup’s website, Crait AI counts Pasabahce, Mudo Concept, and Karaca among its clients. The platform offers a 7-day free trial and three pricing tiers ranging from $15 to $99. There is also a 10% discount for annual subscriptions.

In summary, Crait AI is poised to transform the marketing landscape with its cutting-edge AI tools, providing brands with powerful solutions to create and optimize their visual content.