coto welcomes Shefali Anurag as co-founder to steer global growth

Emotional wellness platform coto names Shefali Anurag as co-founder, entrusting her with global expansion, product innovation, and strategic leadership.

Expanded role to focus on innovation and user engagement

coto, a platform offering real-time emotional wellness consultations, has appointed Shefali Anurag as its new co-founder. Previously serving as Vice President of Marketing, Anurag will now take on a broader role, leading the brand's expansion strategies across international markets. Her remit includes overseeing innovation-focused projects, strengthening user engagement, identifying new revenue opportunities, and developing the company’s multi-channel wellness offerings.

Industry background across Asia to support strategic initiatives

With over 12 years of experience in branding and marketing, Shefali Anurag has held key leadership roles at major companies such as Amazon, Agoda, Pomelo, and ZipDial (now part of X/Twitter India). Her portfolio includes leading brand campaigns, market entries, and product launches in six major Asian markets—India, Thailand, Vietnam, the Philippines, Singapore, and Japan. At coto, her diverse experience is expected to support the scaling of both product innovation and community-driven emotional wellness solutions.

Focus on community-based and holistic healing methods

In her new position, Anurag will lead product and service development aligned with coto’s mission to provide 24/7 access to mental and emotional support. This includes areas such as mental health, relationship guidance, astrology, and tarot. “Mental well-being should be holistic, personalized, and accessible,” she said, underlining that the platform goes beyond traditional therapy by also embracing karmic healing and spiritual tools. “At coto, we recognize that healing is multifaceted, encompassing not just therapeutic support but also karmic healing and seeking answers through astrology and tarot.”

coto CEO Tarun Katial emphasized the strategic direction of this appointment, stating, “We are excited to welcome Shefali as a co-founder at coto. Her strategic depth, creativity, and expertise in digital growth and brand storytelling will be pivotal as we expand our reach in the emotional wellness space.”

Academic credentials and advocacy efforts

Currently enrolled in the Executive Master’s in Luxury Management jointly offered by ESSEC Business School in Paris and Parsons School of Design, Shefali Anurag also holds an M.Sc. in Economics from Symbiosis International University. Her academic path includes exchange programs at Stanford University and NUS Singapore. At coto, she combines her marketing expertise with her background in sustainability and digital innovation.

Beyond her corporate role, she remains involved in advocacy, particularly in areas of animal welfare and human rights.

About coto

coto is a digital emotional wellness platform offering 24/7 live consultations across mental health, relationships, astrology, tarot, and holistic well-being. The service focuses on real-time, expert-led guidance while promoting community, inclusion, and financial empowerment. It provides users with a safe and accessible space to seek support, grow emotionally, and connect with like-minded individuals.