Building Collaboration Through a Growth Mindset at GoDaddy

GoDaddy emphasizes fostering a "growth mindset" as a foundational approach to enhancing inclusion and collaboration in its workplace. The company integrates this philosophy into its culture, aiming to create an environment where employees feel empowered to contribute, learn, and grow while addressing the diverse needs of its customers. This mindset supports innovation and strengthens the company's ability to meet the demands of millions of entrepreneurs worldwide.

Kristy Lilas, Head of Diversity, Equity, Inclusion, and Belonging at GoDaddy, underlines that a growth mindset is essential for fostering collaboration and inclusion. She describes it as a commitment to "learn, reflect, and adapt" to overcome internal barriers, value diverse perspectives, and build effective, inclusive teams.

Encouraging Innovation by Embracing Diverse Perspectives

The growth mindset encourages individuals to challenge stereotypes and preconceived notions that may hinder collaboration. At GoDaddy, employees are guided by the "3Cs" framework—curiosity, compassion, and courage—to approach conversations and ideas. This framework helps teams listen actively and engage with one another’s perspectives, fostering an atmosphere of mutual understanding and innovation.

Equal Opportunities for Employees and Customers

An inclusive workplace thrives when processes support everyone’s growth, irrespective of their background. A growth mindset enables businesses to explore varied solutions and adapt to individual journeys. GoDaddy emphasizes the importance of avoiding assumptions and actively seeking to understand the unique needs of employees and customers. This approach creates opportunities for meaningful engagement and improved support for all stakeholders.

Creating a Culture of Learning and Experimentation

Psychological safety is a critical outcome of the growth mindset, as it encourages employees to voice their ideas without fear of judgment. GoDaddy promotes a culture where teams are urged to experiment, share their findings, and learn from successes and failures alike. The company's GoDaddy AiroTM solution is a testament to this philosophy. Through rigorous research, debate, and experimentation, the team applied the scientific method to leverage artificial intelligence technologies, overcoming challenges and embracing diverse approaches to deliver value to customers.

Balancing Growth Aspirations with Accountability

While promoting a growth mindset, GoDaddy emphasizes the importance of maintaining clear expectations and boundaries. According to Kristy Lilas, an unstructured focus on change can lead to confusion and even counterproductive outcomes. The company advocates for critical evaluation of learning sources and intentions to ensure that growth efforts align with organizational values and goals.

Committing to Continuous Growth

The adoption of a growth mindset is not a one-time initiative but an ongoing journey that requires dedication and consistency. At GoDaddy, this philosophy is deeply embedded in the company’s practices, empowering employees to challenge themselves and contribute to a culture of inclusion and innovation. By prioritizing growth and belonging, GoDaddy aims to enhance both individual and collective success.