Bending Spoons Acquires WeTransfer: A Strategic Move to Expand Digital Portfolio
Bending Spoons, the parent company of Evernote, has acquired the file transfer service WeTransfer. This acquisition is seen as part of Bending Spoons' strategy to expand its digital portfolio.

Bending Spoons, the parent company of Evernote, has acquired the file transfer service WeTransfer. This acquisition is seen as part of Bending Spoons' strategy to expand its digital portfolio.
Earlier this year, in February, it was reported that Bending Spoons secured a $155 million investment. Now, the company has made headlines again with this acquisition. Although the financial terms of the deal were not disclosed, the purchase of WeTransfer by the Italy-based company is considered a significant step in their ongoing digital expansion efforts.
Over the past decade, WeTransfer has grown significantly, boasting 600,000 subscribers and 80 million monthly active users. The company had received $25 million in funding in 2015 and €35 million in 2019. However, due to market conditions post-pandemic, WeTransfer had shelved its plans for an initial public offering.
Luca Ferrari, CEO of Bending Spoons, stated, “WeTransfer is a highly respected name in the tech and creative sectors. We will take responsibility to successfully lead the company and the brand into the future.” This statement suggests that Bending Spoons is committed to maintaining the integrity and success of WeTransfer while navigating its future trajectory.
Historically, Bending Spoons has made notable changes to the business models of acquired companies, which has sometimes led to workforce reductions. For instance, they limited the free subscription model of Evernote and laid off all employees of the Filmic app. This raises questions about potential changes that might affect WeTransfer.
Earlier this year, WeTransfer introduced a new feature allowing users to sell digital files directly, supporting over 100 currencies. This addition was seen as a significant development for WeTransfer users, enhancing the platform’s utility and user engagement.
There is speculation that this acquisition could lead to changes in WeTransfer's business model and pricing, potentially impacting existing users. Given Bending Spoons' track record with previous acquisitions, users may need to stay alert for possible adjustments.
In conclusion, the acquisition of WeTransfer by Bending Spoons is a notable development in the digital landscape. This move aligns with Bending Spoons' strategy to broaden its digital portfolio and indicates possible forthcoming changes for WeTransfer users. As the companies move forward, stakeholders will be watching closely to see how Bending Spoons integrates WeTransfer into its suite of digital services and what this means for the platform’s future.