Amplience Secures €37.9 Million to Expand E-Commerce Content Solutions
Amplience, a London-based provider of headless content management solutions, has secured €37.9 million in funding to enhance its platform capabilities and further invest in its product roadmap. The funding will enable the company to provide greater value to its enterprise customers across the EMEA and North America regions.

Amplience, a London-based provider of headless content management solutions, has secured €37.9 million in funding to enhance its platform capabilities and further invest in its product roadmap. The funding will enable the company to provide greater value to its enterprise customers across the EMEA and North America regions.
The investment, which comes from AshGrove’s €650 million Specialty Lending Fund II, aims to support Amplience's growth ambitions and platform enhancements. This brings the company’s total funding to over €249 million, underscoring its commitment to expanding its innovative solutions.
Bart Cloyd, Co-CEO and CFO of Amplience, explained that the new investment would enable the company to continue its growth trajectory. "This funding will help support our growth and fuel further investment in our platform, product roadmap, and most importantly, in delivering enhanced value to our customers. By strengthening our ability to meet their evolving needs, we aim to deepen our partnerships and support their success," he said.
Founded in 2008 by James Brooke and Rory Dennis, Amplience was one of the early pioneers advocating for headless content management. The company’s solutions integrate Content Management Systems (CMS) and Digital Asset Management (DAM) into clients’ tech stacks, improving user experience, increasing conversion rates, and lowering content production costs.
Amplience serves a broad portfolio of blue-chip clients across EMEA and North America, facilitating seamless content creation, management, and distribution across websites, email campaigns, apps, and social media channels. In recent years, the company has embraced artificial intelligence to streamline content production, reinforcing its position as a leader in composable architecture.
The financing marks another step forward for Amplience, strengthening its strategic partnerships. AshGrove Capital’s involvement builds on the company’s previous collaborations with Farview Equity Partners and Octopus Ventures. James Cunnah, Director at AshGrove Capital, expressed excitement about supporting Amplience’s future growth, stating, "Amplience is a business we have known for a number of years. We were approached directly by the shareholders who valued the edge we bring through our understanding of the business and the sector. We are excited to support their growth journey from here and greatly look forward to working with Farview, Octopus, and the management team."
Guy Sochovsky, Founder and Partner of Farview Equity Partners, also commented on the development, calling the investment a "defining moment" for Amplience. Both Farview and Octopus have expressed their appreciation for AshGrove's partnership and commitment to their shared vision.
This new funding reinforces Amplience's mission to transform the e-commerce content experience, especially as the industry shifts away from traditional CMS systems toward more flexible, composable solutions. This transition allows businesses to adapt quickly to changing consumer demands while maintaining operational efficiency.