Amazon Integrates Amazon Clinic into One Medical Brand
Amazon has announced that it is integrating its Amazon Clinic telehealth service into its primary care business, One Medical. This move aims to streamline Amazon's primary care offerings for customers. The newly branded service, Amazon One Medical Pay-per-visit, now features more affordable pricing per visit, with customers able to pay $49 for a video call visit or $29 to text message a doctor.

Amazon's continued focus on its healthcare strategy comes at a time when health tech startups, particularly in the virtual care space, are still emerging. The company's latest offering might impact startups with similar services, such as Carbon Health, Galileo, and Summer Health.
Under the One Medical brand, Amazon is providing customers with two main options. The first is a telehealth service that covers over 30 common conditions, such as acne, eczema, the flu, pink eye, seasonal allergies, and sinus infections. The second option is a paid membership that provides on-demand virtual care and next-day in-person appointments at more than 150 One Medical primary care offices across the United States. Membership costs $9 per month or $99 per year for Prime members, and $199 per year for all other customers.
The pay-per-visit service is particularly convenient for customers who do not live near a One Medical physical office or who already have a primary care provider but need quick and easy access to address a one-off condition. This service does not require insurance, and payments via FSA/HSA are accepted.
Over recent years, the retail giant has significantly increased its investment in healthcare, including the nearly $4 billion acquisition of One Medical. In 2022, Amazon launched Clinic as a virtual health storefront where customers could pay for one-time telehealth care services. However, that same year, Amazon shut down its employee-focused virtual primary care business, Amazon Care, which aimed to blend telehealth and in-person medical services for workers.
Meanwhile, other major companies are scaling back their virtual care services. In April, Walmart announced the closure of its health center and virtual care service, highlighting a contrast in strategies between Amazon and its competitors in the healthcare space.
The integration of Amazon Clinic into One Medical represents a strategic move by Amazon to consolidate its healthcare offerings and make them more accessible and affordable for a wider range of customers. By providing both pay-per-visit and membership options, Amazon aims to cater to diverse healthcare needs, whether it's for one-off conditions or ongoing primary care.
This strategic consolidation is set against the backdrop of a rapidly evolving healthcare landscape where virtual care is becoming increasingly significant. As Amazon deepens its presence in the healthcare sector, it could potentially reshape the market dynamics, especially for startups and smaller players in the telehealth arena. The future of virtual health services appears to be heading towards greater integration and accessibility, with Amazon positioning itself as a key player in this transformation.
The broader implications of Amazon's healthcare strategy will unfold over time, but it's clear that the company is committed to expanding its footprint in the sector. With its vast resources and technological prowess, Amazon is well-placed to influence the direction of virtual healthcare and set new standards for service delivery.
While the competitive landscape is challenging, Amazon's innovative approach and investment in healthcare could drive significant changes, benefiting customers through improved access to affordable and convenient healthcare services. As Amazon continues to integrate and refine its healthcare offerings, the industry will be watching closely to see how these changes impact the market and shape the future of telehealth.