BENGALURU – In a startup ecosystem often dominated by veteran entrepreneurs, 23-year-old Anjali Sardana has shattered expectations. Her quick-commerce home services platform, Pronto, has reached a valuation of $100 million following a fresh $25 million funding round led by Epiq Capital.
The meteoric rise of the Bengaluru-based startup highlights a significant shift in India’s gig economy, bringing the “10-minute delivery” model to household chores.
From Office Floor to Global Boardrooms
Sardana’s journey to this nine-figure valuation was far from glamorous. Just nine months ago, the young founder and her early team were sleeping on the floor of their office in Gurugram to ensure operations ran smoothly.
In a social media post on Tuesday, Sardana recalled those early struggles. She noted that less than a year ago, the company was managing a mere 170 bookings a day from a single hub. Today, Pronto processes over 18,000 daily bookings across more than 10 cities, proving that her grit and “whatever it takes” attitude have paid off.
The “Uber” of Household Chores
Pronto distinguishes itself by applying the rapid delivery model—usually reserved for groceries—to services like cleaning, cooking, and laundry. Users can book a verified professional to arrive at their doorstep within 10 to 20 minutes.
This “quick commerce for services” approach has resonated deeply with India’s urban workforce. The company now boasts a fleet of over 3,000 professionals, offering them structured shifts and insurance, a rarity in the informal domestic work sector.
Investors Bet Big on Sardana
The latest Series B funding round attracted heavyweight investors, including Glade Brook Capital Partners, General Catalyst, and Bain Capital Ventures. Sardana, who retains a 40% stake in the company, stated that the fresh capital will be used to expand into new cities and deepen the startup’s technology stack.
With Glade Brook holding the largest external stake at 15%, the market’s confidence in Sardana’s vision is clear. As Pronto prepares to scale further, the 23-year-old CEO stands as a testament to the power of solving real-world problems with speed and empathy.
